I took a call yesterday from a young entrepreneur with a small budget and a big idea. After 30 minutes on the phone, I realized that I wasn’t talking in terms of anything spectacular or groundbreaking or overly complicated. Mostly, it was common sense — and while I might have been able to suggest a [...]
You need a social media strategy.
Not a presence. Not a fan page. Not a Twitter account. Not just a blog. You need a strategy. Start with a strategy first… ALWAYS.
You want people to see your people as the experts. You want engaged customers. You want to grow awareness. You want better customer service. You need [...]
I’m doing a bit of desktop-cleaning this week. I keep finding valuable tips and resources to share with other PR freelancers.
I know you’re an excellent PR freelancer. I know this because I can tell you’ve done your research. InsertCopyHere doesn’t have an awesome page rank because I haven’t focused on top-selling keywords or blog categories [...]
Social media isn’t the next big thing. It’s today’s thing. It’s probably tomorrow’s thing, too. But understand this: social media and this whole web 2.0 thing is all about the free use of the internet, which is why we see businesses like facebook (free to use) and twitter (free to use) doing so damn well.
Opportunists [...]
There’s publicity, popularity and then there’s the reality of what you’re about to receive.
Read more about KFC and the Oprah-sponsored KFC coupons.
They say that money doesn’t grow on trees.
Figuratively, this is true, but the notion won’t stop big brand marketers from using the “green” angle on their products and services tomorrow.
Tomorrow is Earth Day. “The Green Generation” is the global theme for Earth Day 2009.
One young, “green” generation will flock to theaters tomorrow to see the [...]
I’m a Domino’s pizza customer.
I get SMS messages and email offers almost daily. I rarely take advantage of these particular offers, but I still place my orders online. I find that there are far less error in my orders when I place online versus the phone calls. I place lots of orders online. I do [...]
I see a massive disconnect between personal brands, personal blogs and what marketers think of themselves when I compare this to the professional world of social media. This disconnect will continue to force poor marketing strategies from under-experienced PR and Marketing counselors in social media, rendering poor message adoption and poorer results for these “expert” [...]
If you sell stuff, you should consider selling what you have at a profit of $1, from 1 million people, in 1 million sales. Or, you could earn one cent from 100 million people. Because in China, that seems to work out okay.
What happens when those numbers seem too great? Is it even possible [...]
While America’s brilliant economists are trying to think up the answers to our recessionary stresses, any number of marketing professionals are stating their cases for the immediate use of digital technology.
Shifting a marketing budget’s priority to the digital realm isn’t the only solution, but it will help a brand work more efficiently over the long [...]
