Risks come with reward. The courage to speak up comes first. Account Planners, for brands both big and small, suffer the trials of big idea strategies. The agency, and the client, want big ideas, huge ideas, viral ideas… but, they also want an escape route, a safe idea… a compromise.
Nothing remarkable has ever come from [...]
Who do you trust? Who trusts you? These are two groups of very different people. You can ask your customers to trust you. You can tell your customers to trust you. But, none of that means anything until you’ve been in the position to earn that trust and succeeded.
If you build a trustworthy and reliable [...]
I’m disappointed at my own inexplicable neglectfulness. This is the first blog post of 2009. I had also resolved to be a better communicator, which would include regular blogging, but not a whole lot has happened that would have inspired me to put words into full blog post-worthy thoughts.
Here’s a thought for today (and every [...]
One thing I hate hearing is “we can’t do that because it’s too late.” Short time is, of course, the archenemy of a strategic planner. But, if 2008 has taught us anything, it’s that hope prevails (thank you Barack) and anything can happen if you hurry up and try.
If a solid case can be made [...]
