I haven’t been blogging.
But, I have been reading blogs. Lots of blogs by other PR pros. I’m shocked by what I read, but more by what I see happening in the PR industry (again). I thought we learned our lessons about sending young and inexperienced PR pro’s off to toil in the world of professional [...]
I’ve just started reading Trust Agents, by Chris Brogan and Julien Smith. I’m only about halfway through, but I can already recommend picking up a copy.
I won’t embarrass myself by trying to explain the book other than by saying: “it’s about trust and it’s good.” So, here’s a one-liner I scooped from Amazon: “social networks [...]
This is what I can get into: creative publicity.
Here on Sword and the Script is a new post called: Seven Creative PR Ideas.
I fear that the ‘evolving’ PR industry is really just becoming a splintered industry of simple “conversation” people. The mass adoption of social media has certainly changed the way everyone (including my 65-year-old [...]
The agency model is changing. Big clients are consolidating their agencies, streamlining budgets, and searching for big value with measurable returns. Clients are looking for a maximum bang from their media buck as well as the cross-pollination of marketing ideas that can play in conversational media and traditional media.
In the UK, Volvo chose a media [...]
I spent a lot of time last week over-serving myclients. What can I say… times are tough and I appreciate their business.
Today, I can confirm two new clients and one returning with a bigger project. My secret is simple:
Over-deliver on your promises.
Delight is what fosters word of mouth.
PR 2.0 is a tired term. By time the PR industry learned they should be speaking to bloggers, in addition to traditional media, they coined a term. Shortly thereafter, they quickly changed their tune and starting ‘conversations’ with bloggers. Twitter let PR folks spit 140 characters of key messaging to anyone with a twitter handle, [...]
Go get yer hot (pink) pr newbie advice.
The internet and email have brought the practice of public relations down to the lowest common denominator. I say this without any derogatory connotation, but I believe that a single day of working the phones (call that old school) as a media relations intern would probably teach you [...]
I’ve got a system for getting you AMAZING publicity, whenever you need it, whoever you are. Give me some money and I’ll share my system with you.
The formula for gaining favorable media attention is never the same, but I do have one that I keep in my back pocket all the time.
Your brand + your [...]
It’s our job as PR pros to get our client’s name in the story, if not the headline. There’s no sense in complaining to a journalist, reporter or blogger if they didn’t mention your client - because your story idea was a topic they might have used, but its your fault that your client’s message [...]
Where the practice of modern medicine takes up live tweeting during (yes, LIVE, during) knee surgeries is where I draw a line. Check out the feed here.
Here’s five reasons why I wouldn’t be in a hurry to counsel my doctor or medical professional into Twitter -ing (LIVE) about any surgery, no matter HOW routine it [...]
