Harley-Davidson killed the Buell brand.
With Harley-Davidson’s 3rd quarter earnings announcement, also came the news that Buell will be shut down. Parts and warranties will continue to be serviced, but the sport bike brand is no more. The report also stated that Harley-Davidson will sell off the high-end, Italian sport bike brand, MV Augusta, to focus [...]
I haven’t blogged in a little over 35 days.
This is why: I learned something, then I exposed someone very important to that something, and consequently I’ve found myself very, very busy with new perspectives and new opportunities.
I’m not very complicated. In fact, that’s almost precisely why people hire me. I can make things simple. This [...]
I diverge from the ordinary traditional thinkers when it comes to branding because I believe building a brand is a strategy that starts with (and infinitely continues with) positioning. My traditional-thinking counterparts are focused on ‘defining’ what branding is, how it can be done, and how it relates to an evolving world of public relations. [...]
Using Twitter To Find Customers
If everyone who used Twitter thought like this, then Twitter would be creepy. Or, creepier, depending on how you see it already.
I’d hesitate to post anything if I knew a growing number of people were entering me in a database so they could prospect me at the drop of a hat. [...]
This is what I tell every one of my clients to focus on: making customers that make more customers. Social media never replaced customer service, it just made it more important, then shifted how we all thought of customer service and where it cames from. (*hint: it comes from YOU Mrs. business-owner).
22squared’s YouTube video:
I [...]
There will be more than one thing you cannot do today.
There will be more than one restaurant that you cannot dine at tonight.
There will be more than one person that you cannot communicate with today.
You can’t be everything to everyone and you can’t be everywhere all the time. Be thankful for this. But, why do [...]
For some branding + pr agencies, all their talk about building brand value by touting authenticity and honesty in marketing is just for their own face value.
My comrades and I have learned this time and time again. If you can talk a big game and sell the process to the client, then there’s little doubt [...]
From Social Radar, the Top 50 social brands are listed listed here.
What’s interesting is that you need to get down to number 24 before you actually find a brand name that isn’t an access point, a tool, a computer, an internet channel or a webspace. Really, what isn’t these days - but, it’s interesting to [...]
It’s gotta be tough to be at Arnell this year. First, their work for Pepsi-Cola was much maligned by ad bloggers. Now, their work gets rejected by the shopper.
The agency went about rebranding Tropicana orange juice (which is also a Pepsi brand) by ditching the old straw-into-the-fresh-orange and replaced it with a generic type and [...]
There are two fundamental truths about branding. The first fundamental truth about branding is that it’s an ongoing practice.
Every point of contact between your brand and your customers must strengthen the bond between these two. From user experience to how you service your customers to how you market the brand, inevitably there’s a million factors [...]
