Forrester has added a rung to its Social Technographics ladder.
Analyzing your customers’ social technology behavior isn’t easy. To a large extent, even for social media consultants and agencies, it’s been a guessing game. Assumptions about social technology behavior, web usage and the frequency of their customers’ engagement has driven a false understanding that’s affected [...]
Undoubtedly, somebody has asked you: “How do you know if your social media strategy is working for your business?”
You might have answered: “Because we’ve got more friends, followers and fans than we had before.”
Before what? Before you knew what social media was or how to use it in your marketing mix?
To measure anything, you need [...]
Your customers are talking. They’re already exchanging ideas about Halloween costumes. While #Halloween is a top trending topic (and will be for weeks to come), this Christmas Holiday shopping season will be a social flurry of gift-sharing excitement.
Don’t forget, come early December, your customers will also be using both conventional and unconventional means of web [...]
It’s good to see common sense isn’t forgotten. Dave Fleet, social media training buff, has created a corporate social media policies ebook. Not without a good dose of common sense for corporate staff who have access to and use of company blogs and social media platforms, Fleet’s ebook is a great start for building your [...]
Do you know any social media gurus? Do they all sound the same? Is what they say something we all call common sense?
The Social Media Guru on YouTube
If you haven’t yet, you should do yourself a favor and chill out. Relax. After that, go read David Armano’s new blog post on Social Media’s Top 10 Dirty Little Secrets.
A profound thinker on Social Media as it exists today, David’s list is humorous because it’s… quite frankly… right-the-fuck-on. Everyone wants 15 minutes of fame. [...]
There’s no denying that social media and the web have redefined the way we make social connections. Even the word “friend” is a loose term for a connection, but that’s not the point here. We’re all part of a social grid, both online and off, and each of our individual roles play into a bigger [...]
