Wacky stunts: check. Good-lookin’ chicks: check. Corny idea: check… But, will hold to the go-viral-and-propagate principles of consume, produce and share? I’m never surprised by the shear number of beer-drinkers who have video cameras.
[youtube=http://www.youtube.com/watch?v=WFctDvXPHvw]
The Wii Fit girl. Hard NOT to watch. Mega-props to adworker and apparent viral-guru, Giovanny Gutierrez. Getting paid (by his Tinsley Advertising, not Nintendo) to know that sex (or at least scantily clad hotties) sells.
“Why every guy should buy his girlfriend a Wii Fit.”
[youtube=http://www.youtube.com/watch?v=v31qxrXsxv0]
Sherwin-Williams and a logo that says “cover the earth.” SW still wants to paint the world red when everyone else is trying to keep it green. Always seemed a little absurd, a little repulsive and today - more so than ever before. SW manufacturers coatings for plastics, metal, and wood and serves the automotive, aerospace, [...]
Beyond bad creative, which we’ll be the first to say is largely subjective, a really bad Creative Director is hard to find. We’ll scour the internet in search of outspoken, dimwitted, this-is-whats-wrong-with-creative adworkers and we’ll post the chronicles of “You Know You Need A New CD When” (YKYNANCDW) as they come.
Here’s something from a [...]
Adhack at Creative Beef puts a lot of life’s little quips in perspective, right here.
On the heals of Fast Company’s editorial blowjob of Alex Bogusky comes the bad news - Crispin Porter & Bogusky lose Nike after just 13 months together. Portland-on-purspose Wieden & Kennedy will get Nike Plus and running-shoe business back. No worries for CPB though, their new Boulder shop now has a lot more time to [...]
Few businesses can survive very long without new customers. Then there’s the businesses that cycle through customers, like health clubs. Call them what you like - health clubs, fitness clubs, gyms - in essence they’re all the same unless they’re keenly defined and they’re only as strong as the will of the customer. They’re [...]
The U.S. beer industry is stagnant. But somehow, and not with great creative advertising, Coors Brewing Co. is managing steady growth with all four of its big brands beating competitors over the past year.
Coors relied on advertising that spoke to the brand attitude and hammered home the messaging that sells beer: “cold” and “good.” More [...]
Age Age says that Digitas is launching a collaborative effort, branded-content shop to be called “The Third Act.” This troupe will develop and produce branded-content ideas and manage the distribution strategies for this branded-content.
“It’s more and more difficult for brands to get their messages in front of consumers,” said Mark Beeching, global chief [...]
This is FoMoCo’s Whitney Drake on a couple of things that needed fires put out, thankfully she realizes that news can break quickly and its possible to break the newsbreak using quick tools like the internet. She also reveals that Ford is waiting for the right approach to take to social media. While they wait, [...]
