Tom Boonen - Tour de France green jersey winner, Paris-Roubaix double-champion, Tour of Flanders double-champion and Specialized bicycles spokesperson - recently tested positive for cocaine use in an out-of-competition test, part of the sports anti-doping rules.
While not “performance enhancing” the individual blight is another scar on the tattered body of professional cycling - a sport [...]
Produced by Psyop for Goodby Silverstein + Partners, this ad uses music by Vivaldi and is a vivid overall concept for a PC’s visual interface. Nevermind the overdone usage of a concerting maestro, the execution is near perfect - and it’s a better spot than Apple can do (right now).
[youtube=http://youtube.com/watch?v=zUr7byYaql4]
Blog posts that include lame images that are supposed to be depictions of the post topic. Usually they’re images stolen from stock photo sites. Like a blog post about the future of marketing, and then an image of a hwy exit sign that reads “future.” That is so soft.
U.S. newspapers are making cutbacks - staff, pages and content. The Boston Globe, Chicago Tribune, SF Gate - all are going through tough times… seemingly. Because the real estate market took a dive? Job market/classified sections go dry? Was nobody taking out those ads?
Obviously avertisers are moving to the internet in steadily growing numbers (do [...]
Sharpie, the writing utensil of choice for David Beckham, dots the exclamation point with their new spot for… pens. Yes. For guys like Becks, gone are the days of the ballpoint, because their flaw wasn’t that of an ability to scribble, but that they couldn’t scribble anywhere and everywhere.
[youtube=http://youtube.com/watch?v=2QrAHtopmXQ]
Sharpie is also the unofficial international marker [...]
hoodeo.com - you have a long way to go. This could have easily been a more sophisticated series of questions, better options and even a really simple way to monetize with the results (but i’m not telling)… I guess we’ll have to see what happens after beta.
Yesterday we posted about JC Penney, this ad was created by a third party vendor, without JCPenney’s consent or approval from Saatchi & Saatchi. Tsk tsk on someone.
Yet kudo’s to a quick response from JCPenney and Saatchi & Saatchi. The ad will be removed from circulation.
Elite cycling team Slipstream, now known-as Garmin-Chipotle, has added the global leader in satellite navigation as a sponsor.
Slipstream is all about clean competition (and argyle). In a sport that’s been brought to its knees by drug abuse, relentless accusations and winners stripped of their jerseys, Slipstream is saying what everyone says (until proven guilty). But [...]
Today, Google is expected to unleash a new ad planning tool (Ad Planner). This would help Google in strategic planning processes and cure the woes of internet audience measurement. As the story goes, this may be announced at Advertising Research Foundation’s Audience Measurement 3.0 conference in New York today at 5pm.
Hyundai will hit the luxury market with a July-through-fall marketing campaign to support its first true luxury car, the Genesis. The campaign, said to cost around $80 million, is Hyundai’s largest effort to date.
You’ll see the spend on national TV, with Internet, print and Jack Morton Worldwide handling the grassroots and events vehicle marketing filling [...]
