Insert Copy Here connections for the people and ideas in creative marketing.

Agency Spy says the fake Guinness ad (the sexually suggestive one that’s no longer on YouTube) is fake. No shit? Viral is viral.

Not only is making a play on words lame, but it’s even lamer when it’s an un-clever attempt at digital media integration. https://saturnkissmyastra.com/
Then i found http://www.allnewastra.com/ - slot car racing. I was entertained for 30 seconds. Which is cool.

$25 is a lot to ask in fees for a “second bag.” Plenty of people have trouble paying a $25 increase in cost for a value that don’t see. Some may think that fee is a big reassurance that baggage gets on that airplane (and get’s back to them after the flight schedule) because it’s [...]

Gotta read the funny here.
In our office, and every other office I’ve been in, emails sent at 11:02pm, from iphones no less, are always pretty douchebaggy.

“See for yourself, decide for yourself.”
Destroyed by preconceived notions, a clever “sink it before it sails” campaign by Apple and thus bad word of mouth, Windows Vista is what it’s always been - just this time, fairly positioned within open minds.
http://www.mojaveexperiment.com/
Crispin Porter + Bogusky have used a hidden camera before, but there’s no claim to [...]

Kleenex made a smart move by trying to shift the reasons you might have for paper tissues. Instead of having a cold, disgustingly blowing your schnoz didn’t seem like the big marketing play. So instead, Kleenex capitalized on the emotion that emits snot - crying. The “blue couch” commercials took people off the street, got [...]

Massive fuck up, major PR and communications help needed. Blue Cross and Blue Shield of Georgia sent out their explanation of benefits information (with patient names and their information) to 202,000 wrong addresses. A small amount of wrong mailings contained social security numbers.  Policyholders who received this incorrect info should contact Blue Cross immediately at [...]

…no, seriously. What’s the point anymore? Unless you’re required to push out corporate/stock/bio/shareholder information… the press/news release, even the term, is dead. PR people are stupid to think they can control news with nothing more than a couple of pages of positioning, hyperbole and nicey nice words.
The Daily Fix says there’s eight telltale signs that [...]

In November 2006’s issue of Fast Company, Danielle Sacks caught up with the boys at Campfire, the curiosity virtuosos behind The Blair Witch Project. What was written then (and although just two years ago) still applies to todays viral abilities. Technologically-speaking, 2 years ago was a long time ago, and Campfire has been creating curiosity [...]

Reebok opens training camp media hype with their 60sec 20-player “Join the Migration” campaign for the moisture-wicking tees.
This campaign, on mediapost, includes a “comprehensive mobile initiative.” YOU can “Join The Migration” by txting the word “migrate” to 94444. In exhange, Reebok will allow YOU to view the TV spot, teaser spots and browse product [...]