Formula 1 World Championship leader Lewis Hamilton, the man who’s contract with McLaren is roughly $100 million, has asked his team to give him a faster car.
If you follow F1… or any type of motor racing… or if even you drive a car yourself, you’ll know that the car does most of the work. You’ll [...]
For the forseable future, Chrysler will be tightening its finanical belt and focusing on hybrids, compacts and crossover SUVs. Another financial move afoot may be a spinoff of the venerable Viper nameplate. The robust yet lustful muscle car was launched to prove Dodge/Chrysler had some high-performance chops, edge into the high-perf auto market with Corvette [...]
This is exactly what went on in my head while I played with “Lego brick toys” (video below). Remember when Cory Doctorow (of BoingBoing) brought to our attention the absurdity in which Lego Legal Lameness told us NOT to refer to their toys as “legos”??? Here is the post.
Nevertheless, this video is an exquisite representation [...]
An excellent example of using the material you’ve got in the context you want to communicate your message. In other words, ambient marketing.
As a perfect fit to the youth culture, the desire to make theirs-their-own… Zazzle now brings the ability to create your own skate deck. So cool I already did it.
The creators of LonelyGirl15 will have $5 million at their disposal to create and upload a new Web show called “LG15: The Resistance.” This will be 6-minute episodes, uploaded to video sites Hulu, MySpaceTV, imeem, Veoh and YouTube every Saturday for 12 weeks. Advertisers, hoping to cash in on LonelyGirl’s some 120 million viewers, will [...]
Rance Crain’s August 25th Ad Age column makes an astute observation: doggie meals available at McDonald’s. Personally, I HAVE indeed made a trip through the Drive Thru to buy a bottle of water to give to my dog. I wondered how wrong it might be to feed the dog a hamburger, but I never thought [...]
Lenovo, a computer company that nobody knew too much about (or thinks too much) before the Olympics, actually has several relatively exciting partnerships. But, the corporate logo is boring, the brand-attitude is boring and the corporate website is… well, corporate - pretty much what you’d expect from a computer company. But, with Lenovo, if you [...]
Who doesn’t love a new Bond movie? In Quantum of Solace, Ford will introduce the world to the newly-redesigned Ford Ka. James himself will continue to drive Ford’s old nameplate - the Aston Martin - and Bond girl Camille will flaunt it in the cute little Ka. New model introductions do well with blockbuster movies, [...]
While the massive viral effort put forth by Campfire for Tru Blood, a new series on HBO, might seem like they’ve set up too many hoops for bloggers and others with piqued interest to jump through, but the attention they’ve received and the media-on-media seem to love it. Curiosity is a powerful tool, and sometimes [...]
