Campbell Ewald’s new Chevy Traverse spot says: “A sudden downpour of shoes… and best in class cargo room.”
A guy gives a disapproving head shake. Because he knows that fuel prices will reach $5/gallon and that trunk-load of shoes won’t be as easy to fill unless they keep falling from the sky. Which they won’t, but [...]
Coca-Cola will put forth it’s new TV campaign for Coke Zero in a co-promo with the high-anticipated James Bond film, “Quantum of Solace.”
The spot is nothing more than the traditionally stylized and silhouetted into-to-opening scene sequence, like the time-tested gun barrel opening, but with a just a touch more modernism.
Ground-breaking it is not, but strategically [...]
What did Second Life really do for anyone? Lots of different answers to that question, right?
If you’re a web producer, programmer, developer or dimwitted strategist - it quickly made you a pile of money that you’ve probably already burned through.
If you’re a corporate entity - it was a bright, shiny and glorious marketing tactic that [...]
Brian Reich, the author of Media Rules!: Mastering Today’s Technology to Connect With and Keep Your Audience says that the future of advertising lies in the elimination of ad agencies. He states they know half as much as their client, half as much as the medium (TV, in his case) and do nothing but confuse [...]
Esquire’s 75th edition uses electronic paper technology, proclaimed as the future of digital and print convergence.
The cover of the magazine works like this: it reveals and conceals text by reversing the foreground and background blacks, grays and whites while also backlighting pictures that are printed on the plastic cover overlay through the use of simple [...]
In 2005, he retired. After claiming 7 consecutive Tours de France, Lance Armstrong decided to let someone else have a shot at winning the world’s most prestigious, demanding… and… scandal-plagued cycling event. Accusation after doping accusation, Le Tour chugged along for many of the years during Lance’s dominance, many a team dropping out completely as [...]
MGD 64 will launch in the fall, but right now dry cleaning customers in Seattle and Portland are seeing a 64-calorie Miller Genuine Draft ad on their “EcoHangers.” Jeff Gardiner, Northwest marketing manager for MillerCoors says:
“The very nature of the EcoHanger makes it an efficient marketing vehicle because it exclusively reaches our adult female consumers [...]
The King of Voiceover, having done over 5,000 movie trailers, Don became known as the man who literally set the tone for movie promotions. Don passed away this week at age 68. RIP.
[youtube=http://www.youtube.com/watch?v=7QPMvj_xejg]
Imagine a world where Jerry Seinfeld find’s Bill Gates shopping for shoes at a little place called Shoe Circus in the mall. They’re a little surprised to see each other, but they’re friendly and Jerry offers Bill a churro.
As our 90-second glimpse into this world rolls along, we learn that:
The Conquistador shoe runs tight. Must [...]
The successful campaign to alert Belgian TV viewers (and blog readers and news readers) that children in Africa are dying due to lack of water was executed with an element of surprise: an African boy running on stage to grab the glass of water that readily sits next to these TV show hosts. Belgians supported [...]
