The web annoys me. This is only because there’s far more bullshit to be annoyed by now than there ever was before.
In the early nineties, I only knew a few ‘channels’ that AOL controlled. However, I still met and communicated with friends on message boards, bought and sold bike parts in the classifieds and [...]
For those of us who rely on our ability to generate fresh, creative ideas as a service to our clients, we have been dealt a swift kick in the jaw by simple internet technology. Now, we need to figure out how to stay ahead and approach this as a long overdue opportunity.
The simple ability to [...]
Sweeping curves and round corners aren’t what Volvo is known for. Aside from being the pinnacle in engineering safety and durability, a Volvo was a distinguishable vehicle simply by it’s bold, straight lines.
This new S60 concept is incredibly sculptured, as it looks like a bullet aimed at it’s rival European coupe and sedan manufacturers. The [...]
Good public relations is EARNED media. On-topic, relevant, audience-specific story placement into whatever you deem media is.
Content + engagement = advertising. PAID media.There will always be expenses for creating content or gaining the rights to latch onto someone else’s content.
Should you earn the right to be mentioned in someone else’s blog content, that’s just the [...]
I wholeheartedly agree with Brian on this topic, but these days, asking some PR folks to maintain or uphold the very basic tenets of the practice is like asking a monkey to focus on where he’s flinging his feces. Embargo-killing won’t create change, but it’s yet another catalyst for conversation on the topic.
I’m not in [...]
Holiday stress. It’s real. It sucks.
Even after a fed rate cut, the economy continues to swirl around the toilet bowl of life. To make matters worse, I’m sad to report that as of today, you have only nine more days until Christmas. That also means you only have eight more shopping days left. That’s eight [...]
One thing I hate hearing is “we can’t do that because it’s too late.” Short time is, of course, the archenemy of a strategic planner. But, if 2008 has taught us anything, it’s that hope prevails (thank you Barack) and anything can happen if you hurry up and try.
If a solid case can be made [...]
Honda is leaving Formula 1. Yes, there are other auto manufacturers feeling the hurt in addition to the beloved and beleaguered Big Three. Formula One, and to a lesser extent NASCAR, are finding problems in the paddock.
Rising costs of competition have always been an issue for F1, but that’s the nature of racing when going [...]
The auto industry bailout plan calls for the appointment of one individual who will oversee the automaker’s expenses in excess of $25 million. GM, Ford and Chrysler combine to spend over $7.3 billion marketing themselves in the U.S. alone. Now the spending will have one very watchful set of eyeballs. So, in essence, the US [...]
Audi’s exit from the American LeMans Series is a bigger blow to the sport of auto racing in America than many industry insiders are willing to admit.
Audi was the first manufacturer to bring developing race technology (the turbodiesel delivery and fuel system) to a stagnant racing platform. Historically, the ALMS is one of the world’s [...]
