Traveling makes me think about advertising. Specifically, about interactive design. Even more specifically, about how almost every advertisement you see while traveling has the opportunity to be more interactive.
An airport has signage, status updates and lots of faces from lots of places that I’m not from, nor am I traveling to. These are opportunities.
I’m a [...]
There are two fundamental truths about branding. The first fundamental truth about branding is that it’s an ongoing practice.
Every point of contact between your brand and your customers must strengthen the bond between these two. From user experience to how you service your customers to how you market the brand, inevitably there’s a million factors [...]
Honda is an engineering company. Soichiro Honda found great success by learning from failure.
Now, on Dreams.Honda.com, you’ll find a documentary series of short videos produced to explain what Honda really is.
Honda’s engines are synonymous with racing. In Formula 1 since 1964 and here in the US since 1994. Honda has succeeded at all levels of [...]
Is there such thing as Social Media? Gary Vaynerchuk’s keynote at Affiliate Summit says ‘social media’ is just business. And, marketing in this business is about content and community.
It’s entirely possible to do business without using tools like twitter or facebook. But, if you’re marketing, then you should be engaging with your community. Choose the [...]
Marketing experts offer to help retailers survive difficult times.
I passed this article along to five different friends. One is an agency account rep, two are small business owners and two are marketing managers with big budgets at their disposal.
Each one of them knows a marketing ploy when they see one. Each one of them knows [...]
If you’re selling your marketing service based on the idea that spending NOW on ‘marketing’ because your competition is NOT spending… then you’re doin’ it wrong.
Focus on the message, not on the spend.
Who do you trust? Who trusts you? These are two groups of very different people. You can ask your customers to trust you. You can tell your customers to trust you. But, none of that means anything until you’ve been in the position to earn that trust and succeeded.
If you build a trustworthy and reliable [...]
My notepad went empty today. That’s not to say that possibilities aren’t still there.
I write down almost everything. In case I forget. But, mostly because I like the idea of ideas. My blank notebook page is the start of something new. It’s waiting for me to complete my idea. Word by word. Sketch by sketch. [...]
I can make things sound good. I know lots of big words and I can use a thesaurus. In fact, almost anybody can do what I can do.
Talking big and over-promising are surefire sales tactics. But, when the hype doesn’t meet the expectation, nobody wins.
So, when business in the new economy is dependent on transparency, [...]
I’m disappointed at my own inexplicable neglectfulness. This is the first blog post of 2009. I had also resolved to be a better communicator, which would include regular blogging, but not a whole lot has happened that would have inspired me to put words into full blog post-worthy thoughts.
Here’s a thought for today (and every [...]
