I wrote 5 of these tips in July of 2007 while I was standing halfway up Mt. Hood, watching a snowboard competition and burning out my retinas because I’d forgotten my sunglasses. The pros and the kids that where to watch were exchanging blog addresses. I found the receipt that I’d scribbled a few notes [...]
The new England soccer (football to everyone outside the US) uniform as designed and described by Umbro.
England Kit on YouTube
I wish I could have pointed to this blog post by Seth Godin a couple of months ago. This could have helped to “unparalyze” one of my company’s creative endeavors. This particular post, “Ignore your critics” is an important reminder that, of the people who are talking about you, you should listen to the ones [...]
The Internet is becoming a series of networks. Thousands of clustered communities live within bigger portals like Facebook and Myspace. But, it doesn’t end there. You can search, using a tool like Google, to find more groups to be part of. You can find threads of information, like blogs or wikis that come from members [...]
The hyper-connectivity of the Internet has brought with it a ferocious appetite for the adoption of social media tools, resulting in a hyper-active and ever-increasing pressure to stay connected.
If the basic function of the Internet is to communicate, then the opportunities to connect are near limitless. New portals, tools and technologies have rapidly advanced the [...]
I had originally set out to write a blog post on the topic of “Turning passive conversations into active sales,” but because there is so much still up for debate on the topic, especially considering returns-on-investment during this slow economy, I thought it more appropriate to elaborate on what I know (and don’t know) about [...]
Now, it appears we know why AIG retained Burson-Marsteller for PR. Yet the news continues to spread across the internet (8,849 news articles as of 3/17/09), and all that talk is coming across as pretty stinky for us taxpayers.
Senator Charles Grassley, from Iowa, suggested that company executives should “resign or go commit suicide.”
Check out the [...]
What makes an expert?
I find so many people, all across the interwebs, branding themselves as things like a social media: ‘expert’, ‘maven’, ‘guru’ or *gah* even ‘ninja’.
I supposed much this has to do with what you’re able to get away with. If you say it, then it’s true. Big, fat old corporations used to be [...]
The advertising and measurement systems of traditional media are being systematically rewired for the digital age.
Advertising and traditional media are being systematically rewired for the digital age. Digital signage is a big potential for media sellers and a targeted solution for marketers. It’s no surprise that digital signage could boost by 33% this year.
The cost [...]
According to Mark Penn, in response to Maddow’s thwapping of Burson-Marsteller, the PR group is “proud to work for AIG - work that has nothing to do with ‘burnishing their image’ but is all about helping this company handle the massive volume of media, government and employee interest in their situation.” Read more at PRNewser.
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