Google has launched a little portal for advertisers.
I particularly enjoyed the “pet stick” case study — it seems as though Google is giving ad outsiders a little nudge into how-to-be-strategically-creative using their service:
You also spot the term “virtual pets,” which sparks a few ideas for some non-traditional Pet Stick marketing.
There’s also nice link to a [...]
The last click, right? So, we can figure that if we cut out all that other expensive marketing malarky and put all of our dollars into what we KNOW worked (that last click), then we’ll have better success.
I’ve watched this happen to one of my brand’s competitors. They took the face out of their brand [...]
Instead of spending all your time searching for the next perfect marketing tactic, here are three things to consider to improve your marketing:
1) Put yourself in the shoes of your prospective clients. Act like your in the market for services (or a product) similar to your own. Think about the little things that get you [...]
Go get yer hot (pink) pr newbie advice.
The internet and email have brought the practice of public relations down to the lowest common denominator. I say this without any derogatory connotation, but I believe that a single day of working the phones (call that old school) as a media relations intern would probably teach you [...]
Why does an agency need to brand itself to “say” that it’s green? Check out Hoffman-York’s new site launch: http://www.hy-bridgreen.com/
Can’t you simply be an agency that recognizes that the green movement isn’t going away? That it’s a huge part of how we live here on earth? That intelligent connections and conversations between your brand and [...]
They say that money doesn’t grow on trees.
Figuratively, this is true, but the notion won’t stop big brand marketers from using the “green” angle on their products and services tomorrow.
Tomorrow is Earth Day. “The Green Generation” is the global theme for Earth Day 2009.
One young, “green” generation will flock to theaters tomorrow to see the [...]
I’m a Domino’s pizza customer.
I get SMS messages and email offers almost daily. I rarely take advantage of these particular offers, but I still place my orders online. I find that there are far less error in my orders when I place online versus the phone calls. I place lots of orders online. I do [...]
I’ve got a system for getting you AMAZING publicity, whenever you need it, whoever you are. Give me some money and I’ll share my system with you.
The formula for gaining favorable media attention is never the same, but I do have one that I keep in my back pocket all the time.
Your brand + your [...]
I love ideas. But, it’s not always about the idea itself, but about making this idea become reality. Starting today, the 99% Conference in NYC will help bring this process to light. Wish I could be there.
It’s our job as PR pros to get our client’s name in the story, if not the headline. There’s no sense in complaining to a journalist, reporter or blogger if they didn’t mention your client - because your story idea was a topic they might have used, but its your fault that your client’s message [...]
