Social media isn’t the next big thing. It’s today’s thing. It’s probably tomorrow’s thing, too. But understand this: social media and this whole web 2.0 thing is all about the free use of the internet, which is why we see businesses like facebook (free to use) and twitter (free to use) doing so damn well.
Opportunists [...]
As a self-confessed Lewis Hamilton fan, I already know he loves his sport. I also know he’ll earn over one hundred times more in a single driving contract than most of us will in our lifetimes. When you’re the best at what you do, then there’s a good chance you love what you do.
Explaining recent [...]
I hear and read a lot more from people talking about effective marketing in difficult times. For marketers, tinkering with new concepts and tactics will inefficiently burn through a marketing budget.
Particularly, as to the fundamentals of marketing, I believe in being social. I listened to a presentation from a “social marketer” yesterday who spoke about [...]
The agency model is changing. Big clients are consolidating their agencies, streamlining budgets, and searching for big value with measurable returns. Clients are looking for a maximum bang from their media buck as well as the cross-pollination of marketing ideas that can play in conversational media and traditional media.
In the UK, Volvo chose a media [...]
There’s publicity, popularity and then there’s the reality of what you’re about to receive.
Read more about KFC and the Oprah-sponsored KFC coupons.
I spent a lot of time last week over-serving myclients. What can I say… times are tough and I appreciate their business.
Today, I can confirm two new clients and one returning with a bigger project. My secret is simple:
Over-deliver on your promises.
Delight is what fosters word of mouth.
Retailers are shifting their marketing dollars to social media.
It seems to me, that that the marketing dollars are still being spent by digital means, same as they were in 2001. If I want that click-to-purchase, I know the internet will help me find it and I know where my customer came from. That’s just sound [...]
PR 2.0 is a tired term. By time the PR industry learned they should be speaking to bloggers, in addition to traditional media, they coined a term. Shortly thereafter, they quickly changed their tune and starting ‘conversations’ with bloggers. Twitter let PR folks spit 140 characters of key messaging to anyone with a twitter handle, [...]
