This is what I tell every one of my clients to focus on: making customers that make more customers. Social media never replaced customer service, it just made it more important, then shifted how we all thought of customer service and where it cames from. (*hint: it comes from YOU Mrs. business-owner).
22squared’s YouTube video:
I [...]
If you’re trying to sell your services to someone, then don’t lie about what you can or can’t do.
I face several projects each week that require some function that I cannot confidently complete by myself. For example: I don’t do web programming or annual report design, but I surely work with people who do [...]
I’m doing a bit of desktop-cleaning this week. I keep finding valuable tips and resources to share with other PR freelancers.
I know you’re an excellent PR freelancer. I know this because I can tell you’ve done your research. InsertCopyHere doesn’t have an awesome page rank because I haven’t focused on top-selling keywords or blog categories [...]
It’s tempting, I know. The check-in/follow-up/reconnection email is a tough one to fire off. There’s no secret to the follow-up because if you haven’t made a strong case to close your deal already, then your check-in might just be your prospect checking out.
We all fear rejection, but it’s not a crippling hang-up. Make your follow-up [...]
It’s a bigger decision than getting that Big and Tasty with or with cheese.
The decision to go freelance is most commonly a forced one. Generally, it’s a decision made due to layoff or furlough, but expertise has it’s place in this business world. We can grant ourselves freedom from the cubicle by striking out on [...]
There will be more than one thing you cannot do today.
There will be more than one restaurant that you cannot dine at tonight.
There will be more than one person that you cannot communicate with today.
You can’t be everything to everyone and you can’t be everywhere all the time. Be thankful for this. But, why do [...]
I attribute several elements of success to just a few age-old tips. I opted to blog these, because I think all you readers can attest to the value. Pass it along.
1. Always treat others the way you want to be treated (The Golden Rule applies).
2. Work hard. Every day.
3. Make a plan and follow it.
4. [...]
Most marketers who are looking for their next billable hour will tell you about the advantages of marketing in a recession. They’ll also advise you to increase your marketing efforts because your competition have slowed theirs.
While it’s true that there are advantages to marketing in a recession, and your competition has probably already slowed their [...]
Jenson Button is driving away.
His competitors are in his rear view, other manufacturers are conceding the title and Jenson Button is just hitting his stride.
Team principal of Brawn GP, Ross Brawn, has proclaimed the Turkish GP as “the best he’s seen” from Button this year. Despite Turkey being just one of his six dominant wins [...]
Advertising spending across the board is in a slump, opinion-making is up. For over a year now, we’ve heard from analysts who try passionately to explain how internet advertising will blast right through this economic weakness.
We’re told that all eyes are moving online - and advertising spending will follow the eyeballs. Internet advertising is measurable. [...]
