I diverge from the ordinary traditional thinkers when it comes to branding because I believe building a brand is a strategy that starts with (and infinitely continues with) positioning. My traditional-thinking counterparts are focused on ‘defining’ what branding is, how it can be done, and how it relates to an evolving world of public relations. [...]
This is what I like about great ideas: everything working together.
The concept is made whole with an outstanding yet simple design. The packaging is simple. The copy is simple. The display asks a question and the product answers. I’d carry this stuff in my store. See more at Lovely Package.
It’s true. A Forrester Research report says that 60% of the marketers that were surveyed will increase their interactive marketing activity and budgets by shifting funds from traditional media. Mediapost has the article about traditional marketing losing out to interactive marketing.
All this says one thing to me: if you’re already marketing online, then you [...]
Nothing boosts productivity like a burning passion and loving the job. But, to work faster and more efficiently, Smashing Magazine lists 25 Mac apps and downloads that aren’t just for web designers.
A short list of favorites of mine:
1. Cyber Duck.
2. YemuZip.
3. Papparazzi.
4. iClockr.
25 Free Mac Apps That Will Boost Your Productivity.
What’s been boosting your productivity [...]
Using Twitter To Find Customers
If everyone who used Twitter thought like this, then Twitter would be creepy. Or, creepier, depending on how you see it already.
I’d hesitate to post anything if I knew a growing number of people were entering me in a database so they could prospect me at the drop of a hat. [...]
These days, the social networks are the places to be. Participation and conversation is inexpensive. Promotion and advertising is expensive. Spend time, not money (not yet anyway), participating in conversations with the customers you have relationships with.
A happy customer can be easy to maintain. Fulfill their product or service needs in a way that meets [...]
Is anything really, truly free? Does ‘free’ sell?
I think as an idea, ‘free’ is always good because costs aren’t always monetary. Costs can be things like time or effort.
I download about 10 to 20 ebooks and marketing whitepapers each week. Every one of them is free. The price I pay is that I’ve probably just [...]
I really like booneoakley.com
Great ideas make great things happen.
