Relevance is becoming easier and easier to attain. If you’ve got a website and some customers, then it’s time to use a little common sense.
I subscribe to hundreds of e-newsletters, which means I get bombarded with tons of information that I neither want nor need. Really great digital marketing has become a matter of what’s [...]
I’ve just started reading Trust Agents, by Chris Brogan and Julien Smith. I’m only about halfway through, but I can already recommend picking up a copy.
I won’t embarrass myself by trying to explain the book other than by saying: “it’s about trust and it’s good.” So, here’s a one-liner I scooped from Amazon: “social networks [...]
Let’s get things straight: Green is color.
Green is a color commonly associated with freshness, newness and rebirth. Green is also a way of thinking. If you look and listen hard enough, green is also a buzzword. But, most of all, green is… totally ubiquitous.
Being green is not a trend. It’s a paradigm shift.
When the [...]
This is what I can get into: creative publicity.
Here on Sword and the Script is a new post called: Seven Creative PR Ideas.
I fear that the ‘evolving’ PR industry is really just becoming a splintered industry of simple “conversation” people. The mass adoption of social media has certainly changed the way everyone (including my 65-year-old [...]
If you haven’t yet, you should do yourself a favor and chill out. Relax. After that, go read David Armano’s new blog post on Social Media’s Top 10 Dirty Little Secrets.
A profound thinker on Social Media as it exists today, David’s list is humorous because it’s… quite frankly… right-the-fuck-on. Everyone wants 15 minutes of fame. [...]
