Your customers are talking. They’re already exchanging ideas about Halloween costumes. While #Halloween is a top trending topic (and will be for weeks to come), this Christmas Holiday shopping season will be a social flurry of gift-sharing excitement.
Don’t forget, come early December, your customers will also be using both conventional and unconventional means of web [...]
It’s good to see common sense isn’t forgotten. Dave Fleet, social media training buff, has created a corporate social media policies ebook. Not without a good dose of common sense for corporate staff who have access to and use of company blogs and social media platforms, Fleet’s ebook is a great start for building your [...]
Harley-Davidson killed the Buell brand.
With Harley-Davidson’s 3rd quarter earnings announcement, also came the news that Buell will be shut down. Parts and warranties will continue to be serviced, but the sport bike brand is no more. The report also stated that Harley-Davidson will sell off the high-end, Italian sport bike brand, MV Augusta, to focus [...]
I took a call yesterday from a young entrepreneur with a small budget and a big idea. After 30 minutes on the phone, I realized that I wasn’t talking in terms of anything spectacular or groundbreaking or overly complicated. Mostly, it was common sense — and while I might have been able to suggest a [...]
You need a social media strategy.
Not a presence. Not a fan page. Not a Twitter account. Not just a blog. You need a strategy. Start with a strategy first… ALWAYS.
You want people to see your people as the experts. You want engaged customers. You want to grow awareness. You want better customer service. You need [...]
Sometimes, we find ourselves doing exactly what interactive advertisers want us to do: Share.
On social networks, we can be sharing ad content without any reward. That seems silly, shouldn’t we be rewarded for generating brand buzz while we annoy our friends with more digital fun? Peer Squared thinks so. Peer Squared is a new online [...]
Do you know any social media gurus? Do they all sound the same? Is what they say something we all call common sense?
The Social Media Guru on YouTube
