Insert Copy Here connections for the people and ideas in creative marketing.

Risks come with reward. The courage to speak up comes first. Account Planners, for brands both big and small, suffer the trials of big idea strategies. The agency, and the client, want big ideas, huge ideas, viral ideas… but, they also want an escape route, a safe idea… a compromise.
Nothing remarkable has ever come from [...]

Undoubtedly, somebody has asked you: “How do you know if your social media strategy is working for your business?”
You might have answered: “Because we’ve got more friends, followers and fans than we had before.”
Before what? Before you knew what social media was or how to use it in your marketing mix?
To measure anything, you need [...]