Share for rewards.
Sometimes, we find ourselves doing exactly what interactive advertisers want us to do: Share.
On social networks, we can be sharing ad content without any reward. That seems silly, shouldn’t we be rewarded for generating brand buzz while we annoy our friends with more digital fun? Peer Squared thinks so. Peer Squared is a new online marketing platform that will reward you for promoting their brands and products across the web.
The platform is a widget, all set and ready to be embedded anywhere you’re able to spread their seeds: on your Facebook pages, your Blog or your favorite niche social network. This ad might be an interactive game, a contest or a video that will (if it gets passed along) earn you points.
At a time when interactive marketing means creating unique experiences online, advertisers are always looking for easier techniques to earn engagement and ultimately turn impressions into user actions. Earning page views and mouse clicks has turned into a rewards-based pursuit of your name and other personal data. None of that sounds very groundbreaking, it’s just that advertising just because a bit more enticing for users who love to share. The more things change, the more they stay the same.
