Fiat’s print campaign out of Buenos Aires is on a mission to get you out of your rut. Fiat asserts that whatever your normal routine, a more adventurous one is probably safer. Thus, a weekend in front of the T.V., chowing down on pizza and fast food wouldn’t nearly be as healthy as driving into [...]
What did Second Life really do for anyone? Lots of different answers to that question, right?
If you’re a web producer, programmer, developer or dimwitted strategist - it quickly made you a pile of money that you’ve probably already burned through.
If you’re a corporate entity - it was a bright, shiny and glorious marketing tactic that [...]
MGD 64 will launch in the fall, but right now dry cleaning customers in Seattle and Portland are seeing a 64-calorie Miller Genuine Draft ad on their “EcoHangers.” Jeff Gardiner, Northwest marketing manager for MillerCoors says:
“The very nature of the EcoHanger makes it an efficient marketing vehicle because it exclusively reaches our adult female consumers [...]
Imagine a world where Jerry Seinfeld find’s Bill Gates shopping for shoes at a little place called Shoe Circus in the mall. They’re a little surprised to see each other, but they’re friendly and Jerry offers Bill a churro.
As our 90-second glimpse into this world rolls along, we learn that:
The Conquistador shoe runs tight. Must [...]
Sebastien Bourdais’ Formula 1 career has been lackluster. Consistently beaten by his younger teammate, there is now word that Scuderia Toro Rosso will test Takuma Sato for a 2009 race seat, the one vacated by Sebastien Vettel. Sato brings marketability to a nation thirsty for Red Bull. Sebastien Buemi, also being considered for 2009, is [...]
This is exactly what went on in my head while I played with “Lego brick toys” (video below). Remember when Cory Doctorow (of BoingBoing) brought to our attention the absurdity in which Lego Legal Lameness told us NOT to refer to their toys as “legos”??? Here is the post.
Nevertheless, this video is an exquisite representation [...]
Harley-Davidson will turn 105 years old, and they’ll mark their anniversary with a blow-out bash in Milwaukee, Wisconsin starting August 28. 4 days of street thunder, wreckless abandon, debauchery and leather-clad 45 to 65 year old men (and their secretaries). The Foo Fighters will take a stage and perform, likely drawing a few people under [...]
Sexual attraction is a powerful human desire. Marketers know this and they’ll proliferate it’s use because, well, it works. To those who think a sexually suggestive campaign will cheapen the product or the service your advertising: you’re right… and wrong.
Effectiveness will be based on how properly the sex card gets played. If you can’t figure [...]
First, an idea for an in-house agency for computer giant, Dell, was created. They called it Project Da Vinci for a long while until it became officially named Enfatico. They hired some people, tried to hire some more, watched a mock site get created and still, nothing has come out of the shop (at least [...]
Jeff Jarvis says not to listen to the people that tell you blogs are too small for big advertisers. Using American Apparel as an example, citing their stats, ya can’t argue with fact. Well, some people in the red states argue facts all the time, but it’s also noteworthy to see that big advertisers aren’t [...]
