Insert Copy Here connections for the people and ideas in creative marketing.

What if Bud.TV had made plans to launch now, instead of in 2007? (The site concept was canned in February ‘09 due to high costs to produce content).
What if Bud.TV mad an ever-so-slight tweak to it’s model of a single content collect-and-view and developed a content pass-through portal?
With so many more media-sharing tools available and [...]

A-B told the agencies to incorporate more of a “product benefit message” into Bud Light’s advertising. The creative almost always ends up being funny, more situational in beer drinking than on-target with the product. According to what’s written in adage, BL is one of every five beers sold. What a sad state of beer drinking [...]