I haven’t been blogging.
But, I have been reading blogs. Lots of blogs by other PR pros. I’m shocked by what I read, but more by what I see happening in the PR industry (again). I thought we learned our lessons about sending young and inexperienced PR pro’s off to toil in the world of professional [...]
The ‘advertorial’. It’s certainly making a comeback these days. What with every unsuspecting consumer on the internet thinking that they can once again trust what they read in this citizen journalism known as blogging, along comes the “sponsored post.”
Blogs used to be so clean, so heavy on content and so light on advertising, that blog [...]
Good public relations is EARNED media. On-topic, relevant, audience-specific story placement into whatever you deem media is.
Content + engagement = advertising. PAID media.There will always be expenses for creating content or gaining the rights to latch onto someone else’s content.
Should you earn the right to be mentioned in someone else’s blog content, that’s just the [...]
