Posts Tagged ‘brand’

Was killing Buell the right move by Harley-Davidson?

Harley-Davidson killed the Buell brand.
With Harley-Davidson’s 3rd quarter earnings announcement, also came the news that Buell will be shut down. Parts and warranties will continue to be serviced, but the sport bike brand is no more. The report also stated that Harley-Davidson will sell off the high-end, Italian sport bike brand, MV Augusta, to focus [...]

Less Kenneth Cole is more.

Kenneth Cole will step down as CEO of his own company to allow former Liz Claiborne exec Jill Granoff to run it. Which is great, because he’s been losing ground lately. But, the really sad news is that apparently Kenneth will keep writing copy for his terribly pun-ny ads.
Garmento (Fortune) writes:
In hiring Granoff, Cole has [...]