Harley-Davidson killed the Buell brand.
With Harley-Davidson’s 3rd quarter earnings announcement, also came the news that Buell will be shut down. Parts and warranties will continue to be serviced, but the sport bike brand is no more. The report also stated that Harley-Davidson will sell off the high-end, Italian sport bike brand, MV Augusta, to focus [...]
I haven’t blogged in a little over 35 days.
This is why: I learned something, then I exposed someone very important to that something, and consequently I’ve found myself very, very busy with new perspectives and new opportunities.
I’m not very complicated. In fact, that’s almost precisely why people hire me. I can make things simple. This [...]
I diverge from the ordinary traditional thinkers when it comes to branding because I believe building a brand is a strategy that starts with (and infinitely continues with) positioning. My traditional-thinking counterparts are focused on ‘defining’ what branding is, how it can be done, and how it relates to an evolving world of public relations. [...]
There will be more than one thing you cannot do today.
There will be more than one restaurant that you cannot dine at tonight.
There will be more than one person that you cannot communicate with today.
You can’t be everything to everyone and you can’t be everywhere all the time. Be thankful for this. But, why do [...]
PR 2.0 is a tired term. By time the PR industry learned they should be speaking to bloggers, in addition to traditional media, they coined a term. Shortly thereafter, they quickly changed their tune and starting ‘conversations’ with bloggers. Twitter let PR folks spit 140 characters of key messaging to anyone with a twitter handle, [...]
Why does an agency need to brand itself to “say” that it’s green? Check out Hoffman-York’s new site launch: http://www.hy-bridgreen.com/
Can’t you simply be an agency that recognizes that the green movement isn’t going away? That it’s a huge part of how we live here on earth? That intelligent connections and conversations between your brand and [...]
I was a child, but I grew up.
I was a Sprint customer, but I was let down and chose AT&T.
I was a Chicagoan, but now I’m a Milwaukeean.
I was a secret agent, but I blew my cover.
I was using a DVR for my favorite tv shows, now I use Hulu.
I was a cynic, now I’m [...]
It’s gotta be tough to be at Arnell this year. First, their work for Pepsi-Cola was much maligned by ad bloggers. Now, their work gets rejected by the shopper.
The agency went about rebranding Tropicana orange juice (which is also a Pepsi brand) by ditching the old straw-into-the-fresh-orange and replaced it with a generic type and [...]
There are two fundamental truths about branding. The first fundamental truth about branding is that it’s an ongoing practice.
Every point of contact between your brand and your customers must strengthen the bond between these two. From user experience to how you service your customers to how you market the brand, inevitably there’s a million factors [...]
The U.S. beer industry is stagnant. But somehow, and not with great creative advertising, Coors Brewing Co. is managing steady growth with all four of its big brands beating competitors over the past year.
Coors relied on advertising that spoke to the brand attitude and hammered home the messaging that sells beer: “cold” and “good.” More [...]
