Insert Copy Here connections for the people and ideas in creative marketing.

I had originally set out to write a blog post on the topic of “Turning passive conversations into active sales,” but because there is so much still up for debate on the topic, especially considering returns-on-investment during this slow economy, I thought it more appropriate to elaborate on what I know (and don’t know) about [...]

Franchisees really run the show. Burger King has laid down some new rules - “stay open until 2am.”
Unfortunately societal rules change from location to location, as some are governed by limitations like crime, violence or just plain old customer timing. For inner-city restaurant locations, 1:15am may be a keen time to grab a few more [...]