Posts Tagged ‘business marketing’

A Paradox: Marketing in a Recession and the Cost of Opportunity.

Most marketers who are looking for their next billable hour will tell you about the advantages of marketing in a recession. They’ll also advise you to increase your marketing efforts because your competition have slowed theirs.
While it’s true that there are advantages to marketing in a recession, and your competition has probably already slowed their [...]

6 Key Elements of Launching with PR

You have a great new company with outstanding service offerings and a tremendous product line. How many people know that to be a true statement about your business? Now consider, how many of those people are willing to tell someone else that same statement?
Bar none, the best way to introduce your business to the public [...]

The greatest marketing plan ever.

There is absolutely no better marketing plan than honesty. Especially if you’re doing any internet marketing. If you’re afraid of the truth, then don’t put a budget behind your ambitions.
There are other options, should you not want to play the honesty card… You could hire a snake oil salesman who really knows his Search Engine [...]

A conditional statement on your business.

Inside your computer, it’s running a series of programmed commands where “if” a certain condition happens, “then” a statement is executed. The same situations go on inside every business every day when people make big decisions that ultimately affect how the business runs.
Every business has a problem. The truth is, businesses can operate with wild [...]