Posts Tagged ‘conversation’

Creative PR is more than just publicity.

This is what I can get into: creative publicity.
Here on Sword and the Script is a new post called: Seven Creative PR Ideas.
I fear that the ‘evolving’ PR industry is really just becoming a splintered industry of simple “conversation” people. The mass adoption of social media has certainly changed the way everyone (including my 65-year-old [...]

DiGiorno’s Tweet Up Conversation

If you’re not familiar with them already, ‘tweetups’ are real-world meetings of twitter users. Twitter conversations generally have topics, generated by the group who is participating - and you’ll probably see hashtags (like #ilovecheese) that define that conversation. But, what happens when you take sponsored conversation and link it to personal endeavors and real-world marketing [...]

The Digital Experience.

Is it really?
Can a social network that ties itself to the digital demands of a wired world ever be a true experience? The marketing catalyst of this digital age is almost entirely based on the simple ability to make the events and adventures that ubiquitously form the tiny parts of our lives be created, chronicled [...]