If you’re trying to sell your services to someone, then don’t lie about what you can or can’t do.
I face several projects each week that require some function that I cannot confidently complete by myself. For example: I don’t do web programming or annual report design, but I surely work with people who do [...]
I spent a lot of time last week over-serving myclients. What can I say… times are tough and I appreciate their business.
Today, I can confirm two new clients and one returning with a bigger project. My secret is simple:
Over-deliver on your promises.
Delight is what fosters word of mouth.
It’s our job as PR pros to get our client’s name in the story, if not the headline. There’s no sense in complaining to a journalist, reporter or blogger if they didn’t mention your client - because your story idea was a topic they might have used, but its your fault that your client’s message [...]
My notepad went empty today. That’s not to say that possibilities aren’t still there.
I write down almost everything. In case I forget. But, mostly because I like the idea of ideas. My blank notebook page is the start of something new. It’s waiting for me to complete my idea. Word by word. Sketch by sketch. [...]
I can make things sound good. I know lots of big words and I can use a thesaurus. In fact, almost anybody can do what I can do.
Talking big and over-promising are surefire sales tactics. But, when the hype doesn’t meet the expectation, nobody wins.
So, when business in the new economy is dependent on transparency, [...]
Kenneth Cole will step down as CEO of his own company to allow former Liz Claiborne exec Jill Granoff to run it. Which is great, because he’s been losing ground lately. But, the really sad news is that apparently Kenneth will keep writing copy for his terribly pun-ny ads.
Garmento (Fortune) writes:
In hiring Granoff, Cole has [...]
