Insert Copy Here connections for the people and ideas in creative marketing.

Forrester has added a rung to its Social Technographics ladder.
Analyzing your customers’ social technology behavior isn’t easy. To a large extent, even for social media consultants and agencies, it’s been a guessing game. Assumptions about social technology behavior, web usage and the frequency of their customers’ engagement has driven a false understanding that’s affected [...]

These days, the social networks are the places to be. Participation and conversation is inexpensive. Promotion and advertising is expensive. Spend time, not money (not yet anyway), participating in conversations with the customers you have relationships with.
A happy customer can be easy to maintain. Fulfill their product or service needs in a way that meets [...]