Insert Copy Here connections for the people and ideas in creative marketing.

Sometimes, we find ourselves doing exactly what interactive advertisers want us to do: Share.
On social networks, we can be sharing ad content without any reward. That seems silly, shouldn’t we be rewarded for generating brand buzz while we annoy our friends with more digital fun? Peer Squared thinks so. Peer Squared is a new online [...]

It’s true. A Forrester Research report says that 60% of the marketers that were surveyed will increase their interactive marketing activity and budgets by shifting funds from traditional media. Mediapost has the article about traditional marketing losing out to interactive marketing.
All this says one thing to me: if you’re already marketing online, then you [...]