Undoubtedly, somebody has asked you: “How do you know if your social media strategy is working for your business?”
You might have answered: “Because we’ve got more friends, followers and fans than we had before.”
Before what? Before you knew what social media was or how to use it in your marketing mix?
To measure anything, you need [...]
Let’s get things straight: Green is color.
Green is a color commonly associated with freshness, newness and rebirth. Green is also a way of thinking. If you look and listen hard enough, green is also a buzzword. But, most of all, green is… totally ubiquitous.
Being green is not a trend. It’s a paradigm shift.
When the [...]
I haven’t blogged in a little over 35 days.
This is why: I learned something, then I exposed someone very important to that something, and consequently I’ve found myself very, very busy with new perspectives and new opportunities.
I’m not very complicated. In fact, that’s almost precisely why people hire me. I can make things simple. This [...]
I diverge from the ordinary traditional thinkers when it comes to branding because I believe building a brand is a strategy that starts with (and infinitely continues with) positioning. My traditional-thinking counterparts are focused on ‘defining’ what branding is, how it can be done, and how it relates to an evolving world of public relations. [...]
Is anything really, truly free? Does ‘free’ sell?
I think as an idea, ‘free’ is always good because costs aren’t always monetary. Costs can be things like time or effort.
I download about 10 to 20 ebooks and marketing whitepapers each week. Every one of them is free. The price I pay is that I’ve probably just [...]
I spent a lot of time last week over-serving myclients. What can I say… times are tough and I appreciate their business.
Today, I can confirm two new clients and one returning with a bigger project. My secret is simple:
Over-deliver on your promises.
Delight is what fosters word of mouth.
Retailers are shifting their marketing dollars to social media.
It seems to me, that that the marketing dollars are still being spent by digital means, same as they were in 2001. If I want that click-to-purchase, I know the internet will help me find it and I know where my customer came from. That’s just sound [...]
Instead of spending all your time searching for the next perfect marketing tactic, here are three things to consider to improve your marketing:
1) Put yourself in the shoes of your prospective clients. Act like your in the market for services (or a product) similar to your own. Think about the little things that get you [...]
Gen Y-ers are huge consumers of social media and huge contributors to web content on networks and portals all over the internet. According to the Participatory Marketing Network, nearly 90% of Gen Y’s reported watching videos, 68% reported reading blogs and 65% reported reading or contributing to ratings and reviews. 85% of them reported to [...]
I was a child, but I grew up.
I was a Sprint customer, but I was let down and chose AT&T.
I was a Chicagoan, but now I’m a Milwaukeean.
I was a secret agent, but I blew my cover.
I was using a DVR for my favorite tv shows, now I use Hulu.
I was a cynic, now I’m [...]
