Was killing Buell the right move by Harley-Davidson?
Harley-Davidson killed the Buell brand.
With Harley-Davidson’s 3rd quarter earnings announcement, also came the news that Buell will be shut down. Parts and warranties will continue to be serviced, but the sport bike brand is no more. The report also stated that Harley-Davidson will sell off the high-end, Italian sport bike brand, MV Augusta, to focus [...]
