Risks come with reward. The courage to speak up comes first. Account Planners, for brands both big and small, suffer the trials of big idea strategies. The agency, and the client, want big ideas, huge ideas, viral ideas… but, they also want an escape route, a safe idea… a compromise.
Nothing remarkable has ever come from [...]
One thing I hate hearing is “we can’t do that because it’s too late.” Short time is, of course, the archenemy of a strategic planner. But, if 2008 has taught us anything, it’s that hope prevails (thank you Barack) and anything can happen if you hurry up and try.
If a solid case can be made [...]
…Can an advertising/marketing agency truly succeed without an account team?
Great interview at Daily Biz. Read it.
On planners:
The big difference between the role here vs an agency is that we look at how marketing (ie actions) can solve a business problem rather than at how communications can solve a marketing problem.
I should point out that while [...]
