Undoubtedly, somebody has asked you: “How do you know if your social media strategy is working for your business?”
You might have answered: “Because we’ve got more friends, followers and fans than we had before.”
Before what? Before you knew what social media was or how to use it in your marketing mix?
To measure anything, you need [...]
Your customers are talking. They’re already exchanging ideas about Halloween costumes. While #Halloween is a top trending topic (and will be for weeks to come), this Christmas Holiday shopping season will be a social flurry of gift-sharing excitement.
Don’t forget, come early December, your customers will also be using both conventional and unconventional means of web [...]
The last click, right? So, we can figure that if we cut out all that other expensive marketing malarky and put all of our dollars into what we KNOW worked (that last click), then we’ll have better success.
I’ve watched this happen to one of my brand’s competitors. They took the face out of their brand [...]
Yesterday I found Google Latitude. I re-downloaded Google’s popular mobile Google Maps application.
Google Latitude gives real-time info locale on the friends you’ve chosen to “follow.”
The google-spec images of these g-friends show up on the map so you can see where they are at any given moment. You’ll also see that you can GTalk, SMS or [...]
