Forrester has added a rung to its Social Technographics ladder.
Analyzing your customers’ social technology behavior isn’t easy. To a large extent, even for social media consultants and agencies, it’s been a guessing game. Assumptions about social technology behavior, web usage and the frequency of their customers’ engagement has driven a false understanding that’s affected [...]
I haven’t been blogging.
But, I have been reading blogs. Lots of blogs by other PR pros. I’m shocked by what I read, but more by what I see happening in the PR industry (again). I thought we learned our lessons about sending young and inexperienced PR pro’s off to toil in the world of professional [...]
It’s good to see common sense isn’t forgotten. Dave Fleet, social media training buff, has created a corporate social media policies ebook. Not without a good dose of common sense for corporate staff who have access to and use of company blogs and social media platforms, Fleet’s ebook is a great start for building your [...]
Sometimes, we find ourselves doing exactly what interactive advertisers want us to do: Share.
On social networks, we can be sharing ad content without any reward. That seems silly, shouldn’t we be rewarded for generating brand buzz while we annoy our friends with more digital fun? Peer Squared thinks so. Peer Squared is a new online [...]
I’ve just started reading Trust Agents, by Chris Brogan and Julien Smith. I’m only about halfway through, but I can already recommend picking up a copy.
I won’t embarrass myself by trying to explain the book other than by saying: “it’s about trust and it’s good.” So, here’s a one-liner I scooped from Amazon: “social networks [...]
This is what I can get into: creative publicity.
Here on Sword and the Script is a new post called: Seven Creative PR Ideas.
I fear that the ‘evolving’ PR industry is really just becoming a splintered industry of simple “conversation” people. The mass adoption of social media has certainly changed the way everyone (including my 65-year-old [...]
If you haven’t yet, you should do yourself a favor and chill out. Relax. After that, go read David Armano’s new blog post on Social Media’s Top 10 Dirty Little Secrets.
A profound thinker on Social Media as it exists today, David’s list is humorous because it’s… quite frankly… right-the-fuck-on. Everyone wants 15 minutes of fame. [...]
Using Twitter To Find Customers
If everyone who used Twitter thought like this, then Twitter would be creepy. Or, creepier, depending on how you see it already.
I’d hesitate to post anything if I knew a growing number of people were entering me in a database so they could prospect me at the drop of a hat. [...]
These days, the social networks are the places to be. Participation and conversation is inexpensive. Promotion and advertising is expensive. Spend time, not money (not yet anyway), participating in conversations with the customers you have relationships with.
A happy customer can be easy to maintain. Fulfill their product or service needs in a way that meets [...]
This is what I tell every one of my clients to focus on: making customers that make more customers. Social media never replaced customer service, it just made it more important, then shifted how we all thought of customer service and where it cames from. (*hint: it comes from YOU Mrs. business-owner).
22squared’s YouTube video:
I [...]
