Posts Tagged ‘Strategic Planning’

Brand and Account Planning

Risks come with reward. The courage to speak up comes first. Account Planners, for brands both big and small, suffer the trials of big idea strategies. The agency, and the client, want big ideas, huge ideas, viral ideas… but, they also want an escape route, a safe idea… a compromise.
Nothing remarkable has ever come from [...]

Improve Your Marketing

Instead of spending all your time searching for the next perfect marketing tactic, here are three things to consider to improve your marketing:
1) Put yourself in the shoes of your prospective clients. Act like your in the market for services (or a product) similar to your own. Think about the little things that get you [...]