Risks come with reward. The courage to speak up comes first. Account Planners, for brands both big and small, suffer the trials of big idea strategies. The agency, and the client, want big ideas, huge ideas, viral ideas… but, they also want an escape route, a safe idea… a compromise.
Nothing remarkable has ever come from [...]
If you sell stuff, you should consider selling what you have at a profit of $1, from 1 million people, in 1 million sales. Or, you could earn one cent from 100 million people. Because in China, that seems to work out okay.
What happens when those numbers seem too great? Is it even possible [...]
There is absolutely no better marketing plan than honesty. Especially if you’re doing any internet marketing. If you’re afraid of the truth, then don’t put a budget behind your ambitions.
There are other options, should you not want to play the honesty card… You could hire a snake oil salesman who really knows his Search Engine [...]
